Campaign (n) : work in an organized and active way toward a particular goal, typically a political or social one.
Activism (n) : the policy or action of using vigorous campaigning to bring about political or social change.
As clearly illustrated by the definitions, activism and campaigning go hand in hand. A campaign cannot reach its goal without the work of activists keeping the fire going. One of the things I have realised about campaigning and activism is that they would not be possible without ideas and visions. This is one of the things I think sets apart the work of CSE from other environmental economics think tanks. They think and do. This is something that I would also attribute its successes to. They propose and implement and change their strategies accordingly. Being the one to dictate your own visions makes strategising easier because you are experiencing the challenges and realities of your situation first hand.
After finishing my research on the DOGAMI report I have had to brainstorm ways it could be applicable to our work. The two main campaign I saw it could be plugged into are the ones regarding the impacts of the earthquake on the CEI Hub. And the other focuses in on fighting against Zenith. Environmental Studies is about building bridges across boundaries. This also includes expanding on the scope of issues in ones work. Earthquakes come with many risks and any person in any field can show how they would impact them, their product and work. This is because natural disasters affect everyone. No exceptions.
In developing a campaign I have had to ask myself the following questions:
- What am I trying to achieve? What are my goals?
- Who am I speaking to?
- How can I effectively get my message across to a wide audience?
- What steps do I have to take to get there? with regards to communicating with my intended audience? Creating visuals and other supporting materials and documents?
- Who can I work with?
- Who has already done this?
- How much time do I have?
- What changes do I foresee? How will I adapt my strategy as the campaign unfolds?
- How will I communicate my message?
- When do we stop?
These are some of the few questions that I have begun to ask myself as I work on developing a campaign about the DOGAMI report. Campaigns are like chess. You have to wait your turn and also anticipate that of your opponents. Moving forward I will study other effective environmental campaigns so that I can ensure the one we build is successful.